Third time's a charm! Earlier this week, we headed into our latest public health restrictions resulting in the temporary closures of many businesses. Now more than ever, managing your digital presence is essential for your business to remain top of mind, keep your customers in the know and build lifelong connections with your community.
First thing first, take a breather - this has been the loooongest fourteen months of our lives, and then keep posting! Your followers are spending more time online than ever before, and you want to stay connected to them! If you’re unable to market or sell your products or services right now, focus on sharing content that aligns with your brand values instead.
HERE ARE FIVE TIPS ON WHAT TO POST TO SOCIAL MEDIA WHEN YOUR BUSINESS IS TEMPORARILY CLOSED:
Share Educational Videos, whether that’s through your stories, Instagram Live, or IGTV. If you wouldn’t normally create video content, now is a great time to start learning!
Run an Instagram audit. Create on-brand highlight covers, update your bio, and archive any old posts that don’t fit your aesthetic. You can use our free Instagram audit checklist to keep you on track!
Launch Your TikTok/Share Reels! It takes a while to truly understand the platform and figure out how to make TikToks, but the best part about TikTok is that you can have 5 followers, create a video, and get 1 million views. You don’t need to have a large following in order to get your content seen, so if you find yourself with extra time, this is a great investment to make in your brand.
Invest In Growing Your Pinterest Account! Pinterest is a search engine, not a social network, which means that the content you pin can reliably bring you a ton of traffic every month. Like SEO, it may take a while to reap the rewards, so it will be beneficial to you in a few months when you need it the most.
Create Healthy Habits. Now is a great time to establish healthy habits that you can sustain all year, whether that’s scheduling a month of content at once, or setting aside 30 minutes every day to engage with new people on Instagram.
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