Marketing Mingle Recap: Her Power, Her Strategy

Mar 82 min read

What started as a simple idea—to create excitement around upcoming workshops co-hosted with Virtzilla—quickly grew into something bigger than we imagined.

As we mapped the customer journey, we realized a major pain point: most businesses don’t know the foundations of marketing. And why should they? That’s an entirely different profession. But we could be the bridge.

The focus? Beginning with marketing strategies and laying the groundwork to help businesses approach marketing with more intention.

After six months of planning, we did it—we held our very first Marketing Mingle, and the theme, Her Power, Her Strategy, launched during International Women’s Day week. Honestly, we didn’t know what to expect. We’re not influencers, and it felt a little nerve-wracking. I remember thinking, If I can’t sell 15 tickets, who am I to call myself a marketer?

But guess what? Not only did we sell those 15 tickets—we sold 18! The event was completely sold out two weeks before it even started. The excitement was contagious, and everything started to fall into place.

Taaliya, a photographer, offered her services at a special rate because she was eager to be part of the event’s empowering energy. We also found the perfect venue—a beautiful spot with owners who trusted our vision and were eager to support local initiatives. Fun fact: word on the street is that our little event even took precedence over a federal government booking because we secured the space two months in advance, while they tried to book just two weeks prior. Huge shoutout to the team at Good News Coffee in Calgary for honouring our booking and supporting us!

The event itself exceeded our expectations. The room was filled with joy, optimism, and empowerment, with attendees confident that the insights and strategies shared would truly benefit their businesses. Conversations flowed, and so did the coffee—everything was buzzing with excitement.

Personally, I am SO grateful for the one-on-one connections I made with the amazing attendees. The best part? People were already asking when the next Marketing Mingle would be! How amazing is that?

It just goes to show that with heart, hustle, and a little bit of strategy, you can achieve the goals of your dreams. I’m so proud of what we accomplished, and I can’t wait to see what’s next.

Here’s to more mingles, more connections, and more growth!