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No One’s Talking About the Real Trend in Social Media Marketing: Being Unhinged (But Keep Your Brand True)
- sweettalkmedia
- May 21
- 2 min read
If you’ve been scrolling Instagram lately, you might have noticed a new vibe taking over: content that’s wild, raw, and—let’s be honest—a little unhinged.
But here’s the thing: being unhinged isn’t about being messy or scattered. It’s about being human, playful, and real—without losing who you are.
Why branding still has to match
I believe branding should always match your core identity—no matter the platform or trend.
Why? Because platforms change. Instagram might fade one day. TikTok could become passé. But your brand—the feeling you leave with your audience, the trust you build, the unique way you show up—that’s forever.
Your brand isn’t just your logo or colour palette. It’s the experience and emotions people associate with you. That’s what sticks, long after the trends move on.
So how do you embrace the “unhinged” trend without losing yourself on social media?
Take Ryanair—their wild, sometimes outrageous social tone is their brand. It works because it’s consistent with their identity. Their audience knows what to expect.
Or look at Calgary Parks—they get playful and cheeky in their posts, but they never lose sight of their mission or values. Their “unhinged” moments feel authentic and grounded.
You don’t have to become a full-on meme factory. Instead, think of “being unhinged” as a tool to add personality and relatability—while staying true to your brand’s voice.
How you can show up: real, intentional, and on-brand
Be human in your Reels and Stories Use casual language and humour that feels like you—not like a copycat of some viral trend. Your audience wants to connect with a real person, not a content robot.
Jump on [some] trends, but give them your unique spin Not every trend fits your brand, and that’s okay. Pick what resonates and remix it so it feels aligned with your values and personality.
Experiment with visuals that keep your vibe Try mixing polished content with more casual, “messy” posts to show different sides of your brand—just make sure it all still feels like you.
The bottom line
Being unhinged on social media can be fun and effective—but it only works when it’s intentional and aligned with your brand.
When the platform shifts, your brand—rooted in clear purpose and consistent feeling—will be what keeps your audience coming back.
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