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Spring Cleaning Your Social Media: Tips for Refreshing Your Online Presence


a woman typing on her laptop

Spring is here, and it's time to do some much-needed cleaning and organizing. But don't forget about your social media! Just like your closet or home, your social media accounts can benefit from a good spring cleaning.


Here is a breakdown of what you can do:


Do A Social Media Audit
  1. Conduct a social media audit to evaluate what's working and what's not.

  2. Analyze your engagement levels, type of content that performs well, and identify outdated or irrelevant posts.

  3. Use this information to inform your spring cleaning efforts.

Clean Up Your Accounts
  1. Delete old or irrelevant posts to declutter your accounts.

  2. Update your bio and profile picture to reflect any changes in your brand identity.

  3. On your website, organize your content into relevant categories or themes to make it easier for users to find what they're looking for.

Double Check Your Brand Identity
  1. Stay true to your brand's visual identity by aligning your visuals with your brand's aesthetic and messaging.

  2. Be consistent with the types of images and graphics you use in your posts to reinforce your brand identity.

Reassess Your Social Media Strategy
  1. Refresh your overall social media strategy by setting new goals, trying out new tactics or platforms, and considering changes in your target audience or the market.

  2. Use your social media audit findings to inform your new strategy.

Overall, spring cleaning your social media is a great way to refresh and revitalize your online presence. By conducting a social media audit, cleaning up old or irrelevant posts, and staying true to your brand's visual identity, you can ensure that your social media accounts are in tip-top shape. Happy cleaning! 🧹🧼

 
two young women typing on thier laptop | Sweet Talk Media Inc Calgary Social Media Agency

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