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The Psychology Of Your Brand Identity

Brand identity is a vital component of any business, and it has to be coherent on all fronts. We are not just talking about colours, fonts and pictures here – it's about making your brand stand out by understanding its psychology. The first thing you need to make sure is that your brand fits your business strategy and that you know how you want people to feel when they see your business's logo and other visual components.

Branding is our absolute favourite part of marketing. Take our company, for example - on the surface, and we look feminine, girly and young. But our branding was strategically selected to evoke: friendship, trust and care. ⠀⠀⠀⠀⠀


Our brand colours are mainly purple and pink - it has a two-fold meaning. One - yes, it does represent us because they are our favourite colours. ⠀

But the psychology behind these colours are:⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • Purple is often used to show luxury, loyalty, courage, mystery, and magic.⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • Pink is thought to be a calming colour associated with love, kindness, and femininity.

Whether you're just starting out or already a well-established business, branding is an integral part of your marketing strategy. Your brand identity is central to how your customer perceives and interacts with your brand. It puts them in the right mindset to want to do business with you. You don't have to be a mega-company to benefit from branding. Brand strategy is good for any size of business - it allows you to give yourself a unique value proposition that sets you apart from others in your space.

Learn more about Colour Psychology here

Find inspiration for your Brand Colour palette here. ⠀⠀⠀⠀⠀⠀⠀⠀


⁠Get small business hacks and daily inspiration by following #sweetretreats🍬 on Instagram and check out our latest blog posts.


If you need some assistance in your branding, we are here to help you. ⁠⠀


💌: email us at - we can strategize and plan all your social media communications. ⁠⠀⠀⠀



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