From scheduling meetings and keeping track of minutes to managing office operations, admins wear many hats. Now, with social media responsibilities being added to the mix, it’s no wonder the stress levels are rising. But here’s the good news—upskilling in social media can actually help reduce that stress, making your role smoother and more efficient.
Why Social Media Skills Matter for Admins
Let’s face it: social media is now at the heart of company branding, marketing, and customer engagement. It’s not just for the marketing team anymore. Admins are often tasked with managing posts, responding to messages, and ensuring that the company’s social presence aligns with its overall goals. That’s a lot to juggle!
But here’s where upskilling in social media can be a game-changer. By learning the basics of social media marketing, you’ll feel more confident and in control. No more guessing if your posts will make an impact—you’ll know exactly what to do to engage with your audience and support your company’s goals.
Branding: The Key to Consistency and Recognition
When managing social media for your company, branding is one of the most important things to remember. Following your company’s branding guide is not just a suggestion – it’s essential for maintaining consistency across all platforms. Why? Because consistency breeds recognition. When your posts follow a consistent style – from the colour palette to the tone of voice – your audience begins to recognize your brand. This recognition helps build trust and credibility, which is key to attracting and retaining customers.
Key Messages and Goals: Know Your Purpose
Before diving into social media content, take a step back and define your goals. Are you looking to acquire new clients, boost event attendance, or simply keep your current audience engaged with company updates? Once you’ve identified your objectives, you can tailor your posts and messaging to align with these goals.
For example, if you want to gain new clients, you may want to share success stories, offer incentives, or showcase your products and services. If your goal is to increase attendance at an event, focus on countdowns, reminders, and sneak peeks that generate excitement. Having a clear purpose ensures that every post has a reason, and you can create meaningful content that resonates with your audience.
New Clients? Paid Ads Might Be Your Best Bet
While organic social media content is powerful, new clients often require a little extra push to find your company online. That’s where paid ads come in. Running paid ads on platforms like Facebook and Instagram can help expand your reach, targeting potential customers who may not yet be aware of your brand. So, when planning your social media strategy, keep in mind that paid ads are a great tool for extending your reach and connecting with new audiences.
Free Tools to Make Social Media Management a Breeze
The good news? You don’t have to be a social media expert or spend a fortune on software to manage your company’s social media. There are several free tools that make social media management easier and more efficient.
Meta Business Suite: This platform allows you to manage both paid and organic posts for Facebook and Instagram. Not only can you post in real-time, but you can also plan up to 22 days ahead! This means you can schedule posts, Reels, and Stories, allowing you to streamline your workflow and maintain a consistent presence online.
Canva: Canva is an amazing tool for creating eye-catching graphics and finding stock images. Whether you're designing a post, a story, or a graphic for a paid ad, Canva makes it simple to create professional-quality content. And the best part? It’s free to use!
TIP: Use Original Photos and Videos Whenever You Can
While Canva and stock images are fantastic resources, nothing connects with your audience more than original content. Use photos and videos that showcase your team, office, or products in action whenever possible. Authentic, behind-the-scenes content helps humanize your brand and build stronger connections with your audience. Plus, it often performs better than generic stock images!
Want some help setting up these systems? We offer 1:1 training or workshops for your team to ensure you're all set to rock your social media game. Stay tuned for our Marketing Mingles – an interactive event with marketing icebreakers and breakthroughs.
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