If Your Last Post Was Months Ago… People Are Going To Think You’re Out of Business

sweettalkmedia
Dec 8, 2025
3 min read

Harsh? Maybe. True? Absolutely.

If your last social post is from “that one busy season” back in June, your audience isn’t thinking “Bless their heart, they’re probably just swamped.” They’re thinking, “Wait, are they still open?”

Why It Matters

Social media isn’t just about staying trendy anymore—it’s how people discover, research, and plan where to spend their time and money.

Whether someone’s looking for a new spa, Pilates class, or nail salon, their first stop isn’t Google—it’s Instagram or TikTok.

And here’s the kicker: search engines are catching up. Your social media profiles are now showing up in search results. That means your posts are part of your digital storefront—right next to your website.

Lost Your Spark? We've Got Content Tips

Running a business is a lot, but showing up online doesn’t have to feel like another full-time job. Try these simple content ideas:

🎥 Reels: Think of it this way: Billions of pieces of content are created every day, which means people watch AND they scroll. Don't let the fear of being "seen" hold you back!
- Start Easy: Shoot "no-face" footage, often called B-roll, of calming service environments, product details, or tools of the trade. Pair it with a simple text-on-screen trend using a trending audio clip. Like this: https://www.instagram.com/p/DRm2TuvDHMX/
- Next Level: When you feel ready, try something with you in it! A quick tutorial, an explanation, or just a smile. Authentic always beats perfect.
📸 Carousels: Go Deeper or Just (Photo) Dump!
- Carousels are great for structured content—explain a treatment, showcase results, or share client testimonials.
- Pro Tip: Carousels are also perfect for a spontaneous "photo dump!" Share a mix of beautiful results, team moments, a new product arrival, and a snapshot of your cozy space. It shows life behind the scenes!
💬 Stories: Build THE Moment (And Boost Your Sales!) This is where the fun happens, bestie. Stories are your fastest way to drive engagement, show off your personality, and capture those real-time sales!
- Engagement Hack: Use trending features like the "Add Yours" sticker to get your community involved or the "Layout" feature (especially the three-grid style or grid that's hot right now.) Posting consistently on Stories also keeps you showing up in your audience's main feed, building momentum for those "moments!

🔁 Cross-post: Don’t sleep on Facebook. It’s still the no.1 app for active users (Source: Social Media Today). Repurpose your content and make sure you hit every corner of your audience!

Marketing is an Investment, Not an Expense

If you’re serious about growth, don’t be afraid to spend money on your business. Ads are a must. Social platforms aren’t operating the way they did back in the 2000s—they’re totally paid-to-play spaces now. Even a small ad budget can go a long way in getting your content seen by the right people.

And here’s the real talk, friend: The most valuable investment is in your strategy. If you want to stop guessing and start growing, that’s exactly what Sweet Talk is here for. We help you skip the frustration and get straight to the results.

Whenever you can, invest in professional photography. But don’t stress if that’s not in your budget right now—your phone can shoot in 4K and deliver high-quality results. Learn a few basics about lighting and composition, and get creative with what you’ve got.

No More Excuses: Let's Do This

Social media isn’t optional—it’s your business card, your storefront, and your first impression.

And look, we know, we know. 🙈 Our last post was in May... and if we're being honest, we saw our own blog title pop up and felt personally attacked! But here’s the real tea: We weren't sleeping. We were deep in our clients' social media strategies and content creation. We are so proud of the Reels we created with them—it’s been amazing to watch our clients shift from resistant to literally counting down the days to our next content shoot!

Trust us: we are in the marketing trenches 24/7. Our expertise is built on high-level roles outside of Sweet Talk, where one of us is a Digital Marketing Strategist and the other is a Marketing Manager. Because of this constant, real-life industry knowledge, we are launching coaching and consultations—we want to help you directly apply these strategies!

You have the power to show up today, and that simple step is the biggest difference maker! If you’re ready to show up confidently online, let’s chat. Book a 1:1 consultation with Sweet Talk to set your beauty or wellness brand up for a strong start to 2026.