Why Your Dental Clinic Should Embrace Social Media Marketing
Digital marketing doesn’t have to be like pulling teeth. For decades, dentists relied on referrals, being in the community and word of mouth to gain clients. But as this year has taught us, it’s important to have a strong social media strategy to keep your patients informed and to build stronger bonds with your clients online and in real life.
As Sprout Social noted, “The challenges most dentists face are simply getting people to remember to schedule their appointments, and helping them overcome the fear and anxiety associated with dental visits. Ultimately, it comes down to building trust and earning a patient’s confidence.”
Social media gives you the platform you need to connect with your patients. Remind them that you’re not just selling tooth whitening and root canals – you’re selling comfort, good health, confidence, trust and, above all, a good experience.
The more digitally focused the world becomes, the more significant it is for the healthcare industry to embrace platforms like Facebook, Pinterest and Instagram. These are the places where clients discover businesses, and you can interact with prospects and build a better brand for your practice.
Social media provides you with the chance to create relationships with your audience through customer testimonials, client experiences, friendly office atmosphere and, most importantly, the results of your work.
People are investing in a dentist! They’re not just buying a one-off product. Instead, they are committing to a consistent relationship with someone they can trust to keep them looking and feeling their best.
Hey Google, find me a dentist!
People take their healthcare decisions very seriously – and many folks turn to Google for help. More than half of people use search engines to find a dentist.
In fact, 75% of people admitted they purchased a product or service because they saw it on social media. If you’re active on social media, the things that you post can help answer the questions clients have about your practice, making you into a more credible option for your prospects.
When your patients start looking for a new dentist, they will do their research, and you need to be there.
It’s not just a post. Sweet Talk will ensure that your blogs and social media posts are optimized to be found in these online searches.
Strong and Innovative Leaders
Social media means it’s easy to spread information about your practice far and wide. By writing articles, posting videos and sharing knowledge that demonstrates your expertise, you can begin to show off thought leadership.
It’s hard to trust brands, so you should show proof to back up your claims. That’s why becoming a leader within the dental industry and showcasing it on social media not only attracts new patients - it also gets the attention of peers in your field.
Like any marketing strategy, there’s no one-size-fits-all solution to succeed in the social media world as a dentist. However, if you can recognize the importance of building a relationship with your audience through social media, you can begin to create a brand that’s more credible, trustworthy and appealing for today’s patients.
Source: Sprout Social